Physical goods

Physical goods

Physical goods companies develop and bring to market a physical product (e.g. machines, materials, food, automotive). These companies are now mainly looking to innovate in two areas. Firstly, they are seeking new ways to add value to their products so as to continue to differentiate them from those of emerging and existing competitors. Secondly, they are innovating within the manufacturing and industrialisation processes to better align them with today's needs.

Cases